EXCLUSIVE: There’s a boom in collectible sports trading cards – from the $4.6M paid for a Luka Doncic rookie card or the $5.2M for a 1952 Mickey Mantle card as well as a recent deal that valued card brand Topps at $1.3B.

This is the impetus for a new feature documentary that This Is What Love In Action Looks Like director Morgan Jon Fox is helming for non-fiction studio XTR.

Fox and XTR are producing The Hobby, which delves into the historic comeback of the trading card industry. The doc is a deep dive into the real-time trading card fever following longtime collectors and a new generation of buyers including high net worth investors, athletes and celebrities as the hobby goes nuclear.

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